Ad Text Editorial Policy
- Be clear and concise
- Be relevant and targeted to users' interests
- Reflect Google values and aesthetics
- Be accurate and honest
- No hidden surprises
- Cannot offer prizes for clicks
- Use correct spelling
- Punctuation cannot be repeated two or more times in a row (no !!)
- No exclamation point in the title of the ad
- No substituting words with symbols, numbers or letters
- Use correct spacing. For example, no "c-h-e-a-p" or "shop,buy,sell").
- No extra punctuation
- Use proper grammar
- Capitalization only allowed for the first letter of each word
- Cannot repeat the same word three or more times in a row
- No offensive or inappropriate language
- No call to action (for example, "click here")
- No use of Google trademarks
- Superlatives (best, #1) are only allowed if verification by a valid third party is clearly displayed on your site
- Competitive claims (better, easier, stronger) must be supported on landing page
- Prices, discounts, and free offers advertised on the ad must be supported within 1-2 clicks of landing page
Image and Animated Ads Policy
- High quality, clear video and images
- Text must be clear and legible
- No deceptive tactics (mimicking computer functions, dialogue boxes, error messages, features)
- Cannot mimic a text ad
- Must completely fill the area of the image size choosen
- Cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be more than one ad
- No rotated, inverted, sideways, or upside down images
- Be family safe (appropriate for minors) -- no alcohol, adult, sexual themes or inappropriate language
- No strobe, flashing, or distracting effects
- Ads cannot expand beyond the frame
